How Are You Perceived Online?

How Are You Perceived Online?

 

We all use social media so much it’s become part of our everyday lives. Personal uses for social media aside, have you thought about how social media can help or hinder your career?

 

Google

Before you apply for a job, you probably Google the company. What do you think the hiring manager will do before considering you for the job? Right, they’re going to Google you.

 

So beat them to the punch. Google yourself. What’s there? Does it make you look good? Professional? Fun? Or is there some embarrassing stuff? Make sure you take the time to check and adjust your public image accordingly.

 

Create a professional version of yourself. If you don’t feel like you can let go of that tumblr account you created about funny cats, go ahead and keep it, but don’t keep it under your name. Everything associated with you should be professional. The twitter feed associated with your name shouldn’t have an outlandish username or contain silly posts. Your Facebook should be clean and private.

 

Website

It’s a good idea to also create a website as a professional landing space on Google. Use it to write about what you do. Include any references you may have and contact information. Think of it as an online, expanded resume. You could include a sort video introduction to you and what you’re all about.

 

LinkedIn

Do you have a LinkedIn account? Are you active there? Do you post and share and interact? Do you network there? Because a lot of employers do all those things. The little corner of the social media that is LinkedIn is one of your top sources for finding a job.

 

Ensure your social media presence is as professional and engaging as you so when the next potential employer Googles your name, virtual you is as inspiring as in-person you.

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