The cover letter is important. It’s a personal introduction about who you are and what you’ve accomplished. A good one provides more information than just a resume and should be considered an essential element to any job application. And yet, some people still think no one reads a cover letter. The truth is, the person who reads your cover letter has probably read hundreds just like it. If you’re sending out the exact same cover letter to every job you apply for, chances are it’s the same as everyone else’s.
Cover Letter Clichés
To avoid having a cover letter that’s easily forgettable, you’ll need to keep the clichés out of your resume. The Muse has a great article about overused lines like “I’m a fast learner” and “This is exactly the job I’m looking for.” These lines, or similar ones, turn up in just about every cover letter. Imagine how tedious it is for the person reading them. Look for more creatives ways to get your point across. Add some personality to differentiate yourself from the other candidates.
To Whom it may Concern
At every opportunity, find a name to address your letter to. Even if you’re applying online, finding the company, finding a phone number and calling to ask if there is a name you can address your letter to will put you ahead of everyone else. Sometimes this just isn’t possible. If you can’t find out who to address your cover letter to, don’t try and guess. It is far better to have “To whom it may concern” than to address it to the wrong person.
I Did This and This and This
Your cover letter should be interesting. If you’re just going to use it to say what you’ve already written on your resume, there’s really no point. Use the opportunity of a cover letter to expand on what is in your resume. Talk about your accomplishments and your story. It’s cliché to think that the cover letter has to be a boring retelling of your professional life.
Your cover letter will get read, as long as it’s not the same old, same old that recruiters and hiring managers are tired of seeing. Keeping clichés off your cover letter is one way to make sure they’ll be interested in what you have to say.