You are sitting there in your job interview and things are going well. You are qualified for the job, you’ve developed a rapport with the interviewer, you believe you can be an asset to this company. The thing is there are ten other candidates interviewing for this position with just about the same qualifications. The interviewer has to determine what sets you apart from the pack. There’s a good chance he or she will come right out and ask – What makes you unique?
Don’t underestimate the importance of this question
If you’re not prepared for this question you might be inclined to go with the first thing that pops into your head. Something about your love of Fellini movies or a joke about never actually feeling unique because you are a twin.
Go deeper into your qualifications
This is not the time to try and wow the interviewer with unexpected answer or a joke, it’s time to double down with particulars of your qualifications. Get specific with details or anecdotes about your skills, or your experience. Talk about unique experiences you have had and how they will benefit your new employer. Or a situation where your skills made a difference either in a previous job or some other relevant aspect of your life. This is a good time to bring in numbers to back you up. With my X skill I was able to implement a time saving strategy that saved my co-workers Y hours a week.
Demonstrate how hiring you will make their lives better
Many people have similar qualifications. What is it about you that will make life in their location more productive/more pleasant/smoother. Are you particularly good at motivating others? Are you particularly adept at problem solving? Again don’t just say “I’m good at motivating others.” Put that statement into some sort of context with details to back it up.
The point here isn’t to toot your own horn about how great you are. It’s to talk about things you did that made a difference in previous situations. Let the interviewer conclude for themselves how great you are.