How Are You Perceived Online?

How Are You Perceived Online?


We all use social media so much it’s become part of our everyday lives. Personal uses for social media aside, have you thought about how social media can help or hinder your career?



Before you apply for a job, you probably Google the company. What do you think the hiring manager will do before considering you for the job? Right, they’re going to Google you.


So beat them to the punch. Google yourself. What’s there? Does it make you look good? Professional? Fun? Or is there some embarrassing stuff? Make sure you take the time to check and adjust your public image accordingly.


Create a professional version of yourself. If you don’t feel like you can let go of that tumblr account you created about funny cats, go ahead and keep it, but don’t keep it under your name. Everything associated with you should be professional. The twitter feed associated with your name shouldn’t have an outlandish username or contain silly posts. Your Facebook should be clean and private.



It’s a good idea to also create a website as a professional landing space on Google. Use it to write about what you do. Include any references you may have and contact information. Think of it as an online, expanded resume. You could include a sort video introduction to you and what you’re all about.



Do you have a LinkedIn account? Are you active there? Do you post and share and interact? Do you network there? Because a lot of employers do all those things. The little corner of the social media that is LinkedIn is one of your top sources for finding a job.


Ensure your social media presence is as professional and engaging as you so when the next potential employer Googles your name, virtual you is as inspiring as in-person you.

Social Media Series (Part 2): Best FREE Job Apps for Your Phone

Most things are mobile friendly these days and people take their phones with them wherever they go. So why not use it to apply for jobs? Download these free apps and apply on the go!

Job Board Phone Apps
Known job boards that are now mobile friendly.

Indeed: The biggest job search engine in the world right now and it’s very user friendly on your mobile device. Receive job alerts straight to your phone and you can also upload your resume from there. If you see something suitable to your friend, there is a button for you to email it to them, again, through your phone. The great thing about this app is that you can search jobs by description, keywords or salary. But that’s not all! It also allows you to search for job openings nearby with GPS capabilities.

BeKnown: A professional networking site launched by the popular job board, Monster. BeKnown is an app where you can view individual profiles, connect with them and see their recent updates. You can also use this app to search for jobs on

Social Media Phone Apps
People use LinkedIn so often that they may not think that it could be a very useful tool for job hunting.

LinkedIn: If you’re a LinkedIn user, you already know that there is a job board section       on their website. If you download the app, you can search jobs like you normally do on your computer. You can also save jobs to apply to them later and obviously connect with others wherever you go.

Twitter: Using proper hashtags (NOTE: Please hyperlink “Using proper hashtags to blog title “Social Media Series (Part 1)”] will narrow down your job search. A list of positions will appear in the “discover” section of Twitter on your phone. Use hashtags such as #jobs #hiring or #[position name].

Other Awesome Phone Apps
Primarily used on mobile devices.

TweetMyJobs: The cool thing about this app is that it uses the GPS to locate where you are on the map and automatically populates the map view with current jobs nearby. It then gives you the option to view it “as a map”, “street view” or “list view”. You can also select the “search range” for jobs, whether it’d be a 3 or 20-mile radius from your location.

Proven: Allows you to search and apply for jobs on Craigslist and Indeed on your phone and you can also upload your resume and cover letter. The app also attracts applicants.

JobServe: Your job search can get very specific by using this. You can search for jobs with a number of filters: how long the job has been posted, salary, industry, permanent, full-time or contract, location and keyword.



Social Media Series (Part 1): How to Search for Jobs on Twitter & Facebook

In this first part of our social media series, we will show you how to expand your job search to social media platforms. Companies have recently expanded their job advertisement strategies and turned to social media to recruit talent. Many of them even have a separate account specifically for posting jobs and other branding materials to attract job seekers. We all know that LinkedIn is commonly used social media page for jobs is LinkedIn. But did you know that Facebook and Twitter could also be valuable sites to find a job?

With over half a billion users worldwide,using Facebook is a great way to attract talent.

Search the company’s Facebook job page: Most companies nowadays have a Facebook page if they’re smart with their marketing strategies. Some larger ones even have a separate Facebook page just for positing jobs or a separate tab below their ‘cover photo’ next to their ‘page likes’. It is usually labeled as “We’re hiring” or “Careers”

To make things easier, search “[company name] Facebook jobs” in your Internet browser and usually the company’s Facebook page will pop up (if they have one). Make sure you include the word “jobs” so your browser can distinguish between the company’s Facebook page and their Facebook jobs page. You can also go on the company’s official website and look for them on Facebook. The icon is usually located at the top or bottom of the site or in ‘Contact Us’.

Navigating on the company’s Facebook job page: Once you’re in the jobs page, there will be a search bar for you to type in the position you desire and the location you want to work in. Another way to search for jobs is to click on their ‘current job openings’ and see if anything is suitable or narrow it down by categories.

Even though Twitter is a bunch of continuous tweets with only 140 characters, there are still effective ways to utilize this platform to find jobs.

Search the company’s Twitter job page: Just like Facebook, some companies will have a separate Twitter page strictly to tweet out their job openings. Again, type in “[company name] Twitter jobs” in your web browser. The company’s Twitter handle will usually contain the word ‘jobs’ in it to distinguish from their main Twitter page.

Use #hashtags to search for jobs on Twitter: Ah, the famous number sign – the hashtag. It is the most effective way to search for anything on Twitter without scrolling through endless tweets. But to narrow your search to jobs only, type in these common hashtags in the search bar: #jobs, #hiring, #[job title], #[name of industry], #[location of job], #[company name], #jobopening. Companies will use some of these hashtags in their tweets when they post a job to make it easier for candidates to find it.

Tune in for part 2 of our Social Media Series tomorrow about different kinds of job boards and apps you can use for Facebook job searches.

Job Fact Friday: Social Media

Social media is quickly becoming the new job search tool. Generation Y has made social media such a large part of their lives that companies are picking up this trend and posting jobs on social media websites. Common ones include Twitter, Facebook, LinkedIn and Google Plus. So the next time you’re browsing online, make sure you don’t neglect the job postings on social media. They’re just as legitimate as the jobs that are posted on other online job boards or the career section in newspapers and magazines.

How to Prep for the Job Interview (Part 1): Research the Company

You applied for a job, sent in your cover letter and resume and VOILA! The company has called you back for an interview! What’s next? Well, there’s no other way to put it but, it’s all about preparation. Research the company so you don’t go into the job interview looking clueless.

Where to do your research
The best resource is the Internet. However, going out of your way to contact a current or previous employee about the company doesn’t hurt either. Either way, you need to know where to look and what to look for so you’re efficient in order bring all the relevant information to the job interview.

Check the company’s website

This is the first thing anyone should do. Almost all companies and organizations have a website filled with useful content. A company’s website is kind of like a one-stop-shop for your research, so technically you can get away with using only their website to do your research. Start with the basics and go to their “About Us’ section where you will get an overview of the company. You will find the company’s history, their achievements, future goals, current projects they’re working on, employee profiles and many more.

Tip: Even if you’re not searching for a job, click on their ‘Careers’ or ‘Find a Job’ tab because some companies may have step-by-step information about their hiring process. There may also be helpful tips about the candidate they are looking for and advice on how to format and write your resume and cover letter.

Check the company’s social media pages

This is where you will find all the “fun fluff” that you won’t find on their official  website. By looking through their company page’s photo album, you can get an excellent glimpse of their company culture and what and who they are involved with.
Studying the page’s content and how they phrase their words can also help you get a feel for whether they are more laid back or more corporate. Also, look at who the company is interacting with and how they’re interacting on Twitter.

Check news articles and videos:

The news gives you the latest information on everything that is going on. Use this to your advantage – type in “[company name] news” and everything that has been written about them will appear on your screen. The good thing about search engines is that they list the most recent articles about the company at the top, which is what you want. Click on a few of the headlines and see what going on with the company. You can find out how involved they are with the public and the community as well as information about their products and business strategies.

Talk to people: 

Try going on to LinkedIn and look up anyone that has worked at the company currently or previously. Talking to real people can help you get information you can’t get on the Internet, like a personal perspective of their experience as an employee.

This shows initiative and they may spread the good word to your hiring manager. You’ll never know!


Part 2 on how to prepare yourself for different types of interviews will be up tomorrow. Stay tuned!

Tip Tuesday: How to decide what to wear to a job interview

So you’ve submitted your resume and set up an interview date. After making a good impression on paper, it’s time to make a good impression in person.

One of the most daunting things about a job interview is deciding and knowing what to wear. It is all dependent on the company you are interviewing with and their culture.

Here are some tips to help you choose the outfit for the important day:

1) Before you select an outfit, research the company culture. Look up pictures of current employees on the company’s website or social media pages: this is probably the easiest way if you don’t have a clue on what to wear to the interview. When you see the pictures, replicate the employees’ style. If they are mostly dressed in black and white dress pants and shirts, dress like that for the interview. If they have on colorful attire and are very fashion forward like fashion magazine employees, wear something similar.

2) If there are no pictures, the Internet search engines are your best tool. You can easily search up outfits people wear to the industry you are interviewing for.

3) Ask your friends and family for their opinions and job interview experiences. The more help and advice you get from others, the more confident you will be in the final outfit you choose. This is because you know people have experienced it and you aren’t just putting together an outfit randomly.

4) If none of the above works for you and  you still don’t know what to wear, remember this tip: when in doubt, go the traditional route and wear a nice pair of black dress pants and white dress shirt (tucked in) with black dress shoes. Also remember that your first impression with your employer can either make or break the interview. So it’s always better to be over dressed than under dressed.